Thinking 10y to Meet the Future
Brands that think long term will find themselves here for the long run.
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How Effective Is Your Marketing?
Why it’s more important than ever to prove the worth of your marketing efforts.
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Forget Sales and Revenue, Think Lifetime Value
How to go from short-term results to long-term profitability.
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Does Influencer Marketing Lack Integrity?
Is there such thing as an “authentic” sponsored collaboration?
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Have We Reached “Peak Content”?
What the fall of digital publishers means for content-driven brands.
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Future Focus 2019: Trust
Read iProspect’s 2019 Future Focus Whitepaper: Searching for Trust
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Get Set to Win This Festive Season
Be prepared to ride the wave of consumer activity in the lead-up to the year’s busiest retail period.
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Jingle Bells, Jingle Bells, Performance All The Way
How to prepare for the most competitive period in retail.
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Building Insight-Led Relationships
Why insights, not products or solutions, should guide our key relationships.
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Storytelling: Let the Numbers Paint the Picture
To understand the true meaning behind data, it needs to tell a story.
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Is Amazon Australia Worth My Ad Dollars?
An early adopter’s guide to advertising on Amazon
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Tips for Creating a Great Mobile App User Experience
Over 75% of apps only ever get used once. Here’s how to avoid being one of them.
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The Impact of the Subscription Economy
Do businesses need to adapt to the subscription economy, or do they simply need to weather the storm?
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Does Dwell Time Really Matter? (Dissecting RankBrain pt. 2)
Google measures how satisfied users are with your content. Discover how dwell time influences this rating and how you can improve it.
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Is Your Paid Search Cannibalising Your Organic Search?
Keeping a watchful eye over your paid and organic traffic will help you get the best bang for buck out of your search strategy.
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The Importance of Brand in Driving Online Conversions
To be considered, you need to be known. To be chosen, you need to be preferred.
Read More >Dissecting RankBrain (Part 1): Boosting CTR
Part one of a four-part series detailing the steps you need to take to optimise for RankBrain.
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Building Trust Through User Experience
In the Experience age, brands who put users first will inherit the world.
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Winning Before the World Cup Final
Betting on data to predict competitive opportunities in search.
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For Brand Partnerships, the Time Is Now
What are brand-to-brand partnerships, and how should we capitalise on them?
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GDPR and What You Need to Know About It
How will the EU’s new data protection laws affect digital businesses?
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A Newbie’s Guide to Surviving in a World of Data
What it’s like as a newcomer stepping into the world of Data.
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A Day in the Life of a Digital Planner
Michael explains how variety is the spice of life, from client work to lunch choices.
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Who Are You Selling To?
How a consumer-centric approach brings reduced wastage and better ROI.
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Beyond Google Analytics: iProspect & Analytics 360
Connecting the entire user experience with Google’s premium big data suite.
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2018 Future Focus: The New Machine Rules
The dynamics that will shape tomorrow’s digital economy.
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Partner View: Google’s Big Bets for 2018
Doubling down on data, automation and machine learning.
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A Day in the Life of a Digital Planner, Analyst
Linsey looks back on her first seven months at iProspect.
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How We Cracked the Code of Content Marketing Measurement
Uncovering the true performance of content marketing.
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The Brave New World of AI, Machine Learning & IoT
How digital tech is becoming better at predicting behaviour.
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How to Be More Popular than Mac ‘n’ Cheese
When M.A.C had shoppers queuing around the block.
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