Data Archives - The Byte

Forget Sales and Revenue, Think Lifetime Value

How to go from short-term results to long-term profitability.

How to Predict the Future

Probably the most accessible Data Science primer you’ll ever read.

From Accounting to Analytics: First Impressions

What I’ve learned in my first foray into Digital Marketing and Data.

Data Privacy as a Differentiator

Earning consumers’ trust begins with being trustworthy and transparent with their data.

Google Marketing Platform: More Than the Sum of Its Parts

Why Google’s reimagined offering is the Data Management Platform we’ve all been waiting for.

The Case for a Decentralised Web

What would the internet look like if we changed it from its foundations up?

The Future is Voice Activated [Whitepaper]

The transformative impact of voice technology is being felt across the globe.

Does Dwell Time Really Matter? (Dissecting RankBrain pt. 2)

Google measures how satisfied users are with your content. Discover how dwell time influences this rating and how you can improve it.

Post-GDPR: Tracking the Consumer Journey Becomes Harder Again

What options do we have for tracking customer journeys, now that GDPR is in full swing?

Google Marketing Platform: A 360 View of the Google Portfolio

Unpacking the changes to Google’s ad product line.

Winning Before the World Cup Final

Betting on data to predict competitive opportunities in search.

Just How Private Is Private Browsing?

Five facts to help in your quest for truly private browsing.

GDPR and What You Need to Know About It

How will the EU’s new data protection laws affect digital businesses?

Learnings from Our Trip to Google HQ

Our Google Performance Honours winners on their recent trip to Mountain View.

The Transactional to Transformational Shift

A new way of looking at your organisation’s digital readiness.

A Newbie’s Guide to Surviving in a World of Data

What it’s like as a newcomer stepping into the world of Data.

Beyond Google Analytics: iProspect & Analytics 360

Connecting the entire user experience with Google’s premium big data suite.

If You’re Still Not Leveraging Data, You’re Crazy

3 major reasons why data-driven marketing matters.

The Future of Data in Programmatic

Connect brands with target audiences in an effective way.

Making Plans for Data?

How to put data and analytics at the heart of everything.

Personalising the Customer Journey

The path to the Single Customer View is paved in data.