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Social Issues and Your Brand: When to Take a Stand…

Should brands be taking strong positions, just because they can?

How Social Media Influencers Shape the Perception of Brands

Beyond sheer audience size, influence is all about engagement, authenticity and image.

The Brand that Cried Purpose

Doing good isn’t the same as being good.

Does Influencer Marketing Lack Integrity?

Is there such thing as an “authentic” sponsored collaboration?

How Small Brands Can Win Big Too

The big build relationships fast, while the small make them last.

For Brand Partnerships, the Time Is Now

What are brand-to-brand partnerships, and how should we capitalise on them?