Audience Archives - The Byte

A Comedian and a Strategist Walk into a Bar…

What can a strategist learn from comedians?

Quantity Over Quality: The Problem with Content Today

Favouring quality over quantity can make content your competitive advantage.

Video SEO in the Machine Learning Age

It’s time we coined the term “Vid-EO”

Have We Reached “Peak Content”?

What the fall of digital publishers means for content-driven brands.