Delivering the right message at the right time to the right person has always been the lofty goal of marketing and media.

Brand Networks helps us simplify social by making planning, optimising and automating of social content easy across thousands of social touchpoints every hour of every day. Brand Networks not only have a number of tools to enable us to save time implementing, help uncover insights and take actions quickly, they also have a unique service team who not only help us with learning and development but with campaign support as well.

The Brand Network tool set covers a 4 key aspects to help drive efficiency on social platforms. There are:

* Relevance Rank – Real-time content marketing analysis to guide your decisions. This helps us understand which content is performing best, both organic and paid, in real time allowing us to advertise with greater confidence

* Optimise Now – Technology that monitors delivery, cost, and performance, algorithmically optimising ads in real. With Optimise Now we can assign multiple goals to a campaign and ad in new ads, all whilst pushing top performers and lowering the frequency, or even stopping, poor performers.

* Open Signals – Turns data into signals that trigger rules-based ad synchronisation and optimisation which make social advertising coincide with key moments in real time. This can be as simple as the auto promotion of successful organic posts to automatically turning offline events into real time ads or actions like leveraging sports and the weather.

* Custom Reporting Dashboards – Quickly create various dashboards that display data that is important to iProspect and our clients, it’s key to not only reduce the time spent reporting but also the errors associated with it.

Brand Networks are one of the few companies in the world formally recognized as an early Snapchat Partner, Instagram & Facebook Marketing Partner, Pinterest Marketing Developer Partner, LinkedIn Partner, and Twitter Ads Partner allowing us to run multi-platform campaigns easily and effectively. They also work to develop new products for these platforms helping us deliver best in class campaigns.

Iain Addy

Iain is the National Head of Paid Media and Partnerships at iProspect Australia. Iain works closely with key partners to implement market leading strategic media and technology partnerships that deliver a step change to iProspect and the businesses of our clients.