The transformative impact of Voice, AI, and Machine Learning is being felt across the entire business landscape. Emerging markets are leapfrogging the West in the utilisation of technology and platforms. The patterns we are witnessing today, emphasise the need for a truly global perspective.

The constant introduction of new transaction opportunities has diluted consumer attention while seeding more opportunity for global brands to connect. Many more undercurrents lie ahead for all businesses and their most important constituencies.

To succeed in an increasingly complex digital economy, it is more vital than ever to be driven by a mindset that is inspired by the future, delivered today. Marketers must ensure their capabilities, solutions, and relationships are data informed and technology enabled in order to deliver better business outcomes.

I am proud to share iProspect’s 2018 Future Focus: The New Machine Rules, your look at the dynamics that will define the fate of companies with the inevitable transformation that lies ahead.

Ruth Stubbs

Global President


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At iProspect, we're not just specialists in different types of digital marketing - we also know how to bring it together. By putting the customer at the centre, we create simple, effective strategies that connect with people across every channel - and grow business in ways they can measure.