No two days in the life of a Digital Planner are the same – not when you’re working across such a wide range of clients and industries, as I’ve done daily in the close-to-4-years I’ve been part of iProspect Melbourne’s Experience team.

I began my Digital Marketing career with iProspect Melbourne way back in May 2014, when it was still a small 25-person team located on York Street, just a stone’s throw from South Melbourne Market. That address still holds sentimental value to many iProspectors past and present, I’m sure!

I’ve since grown into the role of a Digital Planner where I’ve taken the lead on planning, producing and executing a full gamut of SEO activities for several key clients. From crafting on-page copy for a leading aged-care provider to writing “blokey” meta descriptions for a power tools company and everything in between, the beauty of being a Digital Planner is in the in-built variety.

The AM

The day typically begins with me rushing into the office from Southern Cross Station, which is conveniently located right across the road. Once in the office I’ll send a ‘Daily Tasks’ email to my manager, which outlines tasks I’ve completed the day before and what I plan to do in the day ahead/remainder of the week. I’ll then pop into the kitchen to make toast (vegemite or peanut butter), prepare a glass of Milo milk, and enjoy a chat with the morning coffee crowd.

By now it’s usually 9.30 AM which means heads down and earphones in to focus on my first task of the day. I prefer working in blocks, by setting aside a few hours to focus on completing a smaller task in full, or for bigger tasks, tackling them in manageable stages.

My tasks each morning could include writing metadata and landing page copy for a client’s website, preparing a PowerPoint deck for a client meeting, or my favourite: writing SEO-optimised content articles covering everything from ‘The Best Cheap Eats in Melbourne’ to  ‘The Best-Paying Healthcare Jobs in Australia’.


Lunch usually comes around very fast. By the time the clock hits 12.30-1.00 PM I’ll leave the office and, depending on Melbourne’s fickle weather, will either go for a walk around the block, sit in the lush gardens of St Augustine’s Church on Bourke Street, or for those gloomy winter days, retreat to the comfort of a nearby food court.

I usually take lunch from home (meaning more money saved for weekend drinks) and where possible, take the full one hour we’re given so I can return to the office ready to tackle the afternoon in a refreshed state of mind. For those days I choose to splurge on lunch, we’re spoilt for choice in the Melbourne CBD – my favourites include Dot Spot on Bourke St for top-notch Vietnamese cuisine or Grill’d for a healthy, filling burger.

The PM

Now for the longest part of the day – the afternoon! This is generally the time when client meetings are scheduled and training sessions with our external partners are held. If none of these are on, I’ll usually spend the afternoon completing tasks I began working on in the morning or beginning a new task from scratch. It also tends to be the time of day when I’ll wander over to our ever-popular table tennis table and have a quick hit with my adversaries colleagues.

As the end of the day approaches, I’ll start thinking about what tasks I have on tomorrow and decide whether I should wrap up the task I’m currently working on today (by staying back later) or leave it for the morning when I can revisit it with fresh eyes.

Overall, working as a Digital Planner at iPro Melbourne has been – and continues to be – a positive experience. While the 9-to-5 can be a drag for everyone at times, having awesome colleagues, a well-located office and a good variety of clients and deliverables is key to keeping my working week engaging and productive.

Michael Reardon

Michael Reardon is a Digital Planner in iProspect Melbourne’s Experience team. He enjoys crafting fresh, SEO-optimised content for both local and global clients ranging from aged care homes to trade tools and everything in between.