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The transformative impact of voice technology is being felt across the globe. Brands who aren’t reacting to this burgeoning technology risk becoming invisible sooner than they think across key customer
Digital assistants have perfect memories. They know what you have bought, where you have visited and what your schedule is. As brands are increasingly challenged to provide their consumers with seamless experiences in personalised moments that matter, voice represents an opportunity to meet these expectations.
With over 2,000 languages across the region, Asia presents some immense obstacles for product developers in the ways of voice deployment. With global players such as Google and Amazon pivoting to adapt to the region and Alibaba setting the bar for voice commerce globally in China, the question remains who will best tap into the regional consciousness and harness the voice opportunity in Asia.