The transformative impact of Voice, AI, and Machine Learning is being felt across the entire business landscape. Emerging markets are leapfrogging the West in the utilisation of technology and platforms. The patterns we are witnessing today, emphasise the need for a truly global perspective.

The constant introduction of new transaction opportunities has diluted consumer attention while seeding more opportunity for global brands to connect. Many more undercurrents lie ahead for all businesses and their most important constituencies.

To succeed in an increasingly complex digital economy, it is more vital than ever to be driven by a mindset that is inspired by the future, delivered today. Marketers must ensure their capabilities, solutions, and relationships are data informed and technology enabled in order to deliver better business outcomes.

I am proud to share iProspect’s 2018 Future Focus: The New Machine Rules, your look at the dynamics that will define the fate of companies with the inevitable transformation that lies ahead.

Ruth Stubbs

Global President


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i Prospect

Based on interviews with 250 of our global clients, including FTSE 100 and Fortune 500 companies, this white paper outlines the priorities, trends and actionable takeaways brands need to succeed in 2018 and beyond.