More than ever before, data is playing a pivotal role in analysis and decision making across all sectors of the Australian market. Clients are increasingly focusing on data, analytics and marketing intelligence – and iProspect’s immediate emphasis is on delivering a truly data-first product to help brands extract the greatest possible value from Google and its Analytics Suite.

To this end, we are proud to announce iProspect is now a certified Google Analytics Sales Partner for Analytics 360, Google’s premium enterprise solution.

The Analytics 360 Suite combines enterprise analytics, tagging, site optimisation, data visualisation, market research, attribution, and audience management into a powerful measurement solution, incorporating seamless user experience and cross-product data integration to help enterprises gain useful insights and get better results every day.

Leading the strategic direction, development and performance of iProspect’s strengthened data offering is our newly appointed General Manager for Data Intelligence in ANZ, Tom White.

With almost 10 years’ experience in data analytics, Tom joins from iProspect’s London office, where he headed up Data Intelligence across the UK client base.

“The Australian market is developing at a rapid rate, with data having an increasing influence over commercial decisions. As an ambitious business founded on the strength of its people, it’s important that iProspect continues to evolve in response to the needs of our clients.

“I’m excited to join the Australian team and am focused on building out our data capabilities as we continue to deliver the best solutions in response to our clients’ needs,” Tom said.

This partnership allows iProspect to offer range of services to build on its new status – enabling brands to maximise the value they drive from Google and the Analytics suite. Services include:

  • Audits and consultancy on analytics set up
  • Training and best-practice use of tools
  • Implementation of, and value driven through advanced Google Analytics features
  • Big Data consultancy using Google’s BigQuery
  • Business, consumer and marketing intelligence analysis

“Using Analytics 360 and its capabilities, we look forward to connecting up the entire user experience and having this as another step in helping our brands to become transformational in their marketing.”

Tom White, General Manager Data Intelligence (ANZ)

To find out more about Google Analytics 360 Suite and how it could benefit your business, please contact your iProspect representative.

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Tom White

Tom is the General Manager of Data Intelligence for iProspect, responsible for driving the strategic direction, delivery and performance of the agency's data offering as well as finding innovative uses of data solutions to give iProspect clients an edge in the marketplace.