The Transactional to Transformational Shift
A new way of looking at your organisation’s digital readiness.
Electronics retailer JB Hi-Fi had a record financial H1 in 2017, seeing their profits increase 21%. However, just as the…
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A Day in the Life of a Digital Planner
Michael explains how variety is the spice of life, from client work to lunch choices.
No two days in the life of a Digital Planner are the same – not when you’re working across such…
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Who Are You Selling To?
How a consumer-centric approach brings reduced wastage and better ROI.
Fact: “People don’t want to be sold a product, but they do want to buy something.” - Ann Handley, Brand…
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Are You Willing To Bet On A Bot?
5 chatbots that could be a sign of things to come.
Last time you used a livechat window on a website, did you stop to think that “Annie”, your friendly customer…
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Get Under Your Client’s Skin
Tips for agency folk on building better client relationships.
For those of us in the digital space, our current and future outlook depends on how well we can evolve…
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5 Trends that Will Change SEO in 2018
What will it take to stay ahead in organic search?
Google’s search algorithms comprise over 200 different ranking factors, and as any experienced SEO will tell you, achieving sustained results…
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Winning in the Moments that Matter
How to appeal to audiences in a post-funnel world.
If there’s one area of empirical marketing which has captured the imagination of marketers over many decades, it’s the consumer…
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How We Cracked the Code of Content Marketing Measurement
Uncovering the true performance of content marketing.
Is your content marketing as accountable and measurable as your other channels? Is it even possible to know how much…
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Google Shopping is Increasingly Important for Retailers
New retail listings in search and how Amazon may react.
Ok, so here’s iProspect telling you about a new and different ad product from Google… again. It sounds about as…
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Case Study: Roaring to Social Victory with a Richmond Quiz
How we drove 12,000 Tigers fans to National Storage’s site.
Key stats: 12,500 quiz views 10,300 quiz completions (74% completion rate) 4,100 competition entries (40% conversion rate) Average time on page of 1…
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Are You Driving a Cause with Your Content and Advertising?
Learn how cause-related content can drive engagement.
“As a brand, should I be expressing my viewpoint on certain issues which create divides between consumers?” “Should we say…
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Snickers ‘Hungerithm’
The angrier the Internet, the cheaper your Snickers bar.
Do you fear the wrath of hanger? Well, fear not because the Snickers ‘Hungerithm’ app has arrived to save the…
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Google and the Phantom
If there’s one thing that Google does well, it’s adapting.
Adapting to Quality based Algorithm Updates If there’s one thing that Google does well, it’s adapting. Google is constantly tweaking…
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Brand Safety
Google reinforce their brand safety offering.
In the past, managing brand safety was easier when agencies primarily purchased premium inventory and contextual sites direct from publishers.…
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Optimising Your Site Has Never Been Easier
AB test with ease with Google Optimise and Google Analytics.
A powerful tool that allows for you to test, adapt and personalize your website Last month Google announced that their…
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Voice Search: the Death of Search Engine
Take a look into how search is changing.
In light of the E-Commerce One to One event held in Monaco at the end of March, Guillaume Bacuvier (Vice-President…
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PayPal Shop Off The Beaten Path (SOTBP)
Dentsu tackle an amazing brief for an amazing client.
Every year, we buy the same Christmas gifts. Candles, beach towels, socks. Regardless of time or motivation, we struggle to…
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Can You HACK It?
High-pressure innovation from iProspect’s IoT Hackathon team
On the 3rd-4th of June 2017, the inaugural IoT Cup was held in Melbourne. Representing iProspect Melbourne on the Dentsu…
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Digital Transformation at National Storage
What it’s like driving enterprise-wide change from within.
There’s more to the self-storage industry than meets the eye. It’s an industry of contrasts. Equal parts retail and real…
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An SEO Case Study to Smile About
How the fundamentals are sometimes the best fix.
Smile.com.au is a member-based seller of dental plans, allowing Australians to enjoy significant savings when visiting any of their network…
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Why Brands Are Finally Putting Customer Experience First
Examining the experience economy and its disruptive force.
Disruption. Game changing. Customer Experience. Innovation. These are words we’d usually associate with start-ups. They’re the traditional torch-bearers for elegant…
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Life Through a New Lens
Exploring the realm of visual search
When you meet someone for the first time, are you more likely to remember their face or their name? Half…
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