Does Influencer Marketing Lack Integrity?Is there such thing as an “authentic” sponsored collaboration? Is PR the Missing Piece to Your SEO Strategy?When creating content, make sure it’ll get seen by as many people as possible. My Personal Performance MindsetTo create positive change in our careers, there are some things we should keep the same. From Accounting to Analytics: First ImpressionsWhat I’ve learned in my first foray into Digital Marketing and Data. Have We Reached “Peak Content”?What the fall of digital publishers means for content-driven brands. See, Snap, FindWho needs keywords when you’ve got a camera? Future Focus 2019: TrustRead iProspect’s 2019 Future Focus Whitepaper: Searching for Trust The Competitive Advantage of TelecommutingIf people and culture are the keys to success, attracting and retaining the best people should be a priority. Data Privacy as a DifferentiatorEarning consumers’ trust begins with being trustworthy and transparent with their data. Inclusive Marketing: What It Is and Why It MattersTo win in the moments that matter, brands need to demonstrate that they understand and empathise with their audiences’ wants, needs and desires. Google Marketing Platform: More Than the Sum of Its PartsWhy Google’s reimagined offering is the Data Management Platform we’ve all been waiting for. What the Future Will Look Like, According to SXSWAt SXSW, some of humanity’s greatest living innovators shared their predictions for the future. Life as a Digital Planner After NextGenLinsey Chen outlines how she has put her recent learning and development into practice Content at Scale: 3 Steps for SuccessHow to overcome the challenges and reap the rewards of large-scale content creation and distribution. Get Set to Win This Festive SeasonBe prepared to ride the wave of consumer activity in the lead-up to the year’s busiest retail period. AI and Its Impact on Our Future LivelihoodsWhen machines put us all out of a job, where will that leave us? Too Big to Fail?When companies are bigger than nations, are they immune to challengers? The Man Who Sold the WorldTo form truly win-win partnerships with clients, we need to do some growing up. Jingle Bells, Jingle Bells, Performance All The WayHow to prepare for the most competitive period in retail. From Bricks and Mortar to Pages and PixelsImagining how we’ll be shopping in ten years’ time. The Case for a Decentralised WebWhat would the internet look like if we changed it from its foundations up? How to Get More out of Your Programmatic PartnersTo make the most of your programmatic activities, start by demanding more from your providers. Building Insight-Led RelationshipsWhy insights, not products or solutions, should guide our key relationships. Storytelling: Let the Numbers Paint the PictureTo understand the true meaning behind data, it needs to tell a story. Is Amazon Australia Worth My Ad Dollars?An early adopter’s guide to advertising on Amazon Featured Snippets: Prime SERP Real EstateHow to reach the coveted Position 0 in search How Digital Is Making Marketing More HumanFrom the consumer to the C-suite, data and digital are our friend – not our foe. How Small Brands Can Win Big TooThe big build relationships fast, while the small make them last. Tips for Creating a Great Mobile App User ExperienceOver 75% of apps only ever get used once. Here’s how to avoid being one of them. The Power of MentorshipStarting out in Digital Marketing is much more fruitful when you have someone guiding you. The Impact of the Subscription EconomyDo businesses need to adapt to the subscription economy, or do they simply need to weather the storm? Successful Culture, Successful BusinessFour key factors for nurturing an engaged, collaborative culture. The Future is Voice Activated [Whitepaper]The transformative impact of voice technology is being felt across the globe. Does Dwell Time Really Matter? (Dissecting RankBrain pt. 2)Google measures how satisfied users are with your content. Discover how dwell time influences this rating and how you can improve it. Is Your Paid Search Cannibalising Your Organic Search?Keeping a watchful eye over your paid and organic traffic will help you get the best bang for buck out of your search strategy. The Importance of Brand in Driving Online ConversionsTo be considered, you need to be known. To be chosen, you need to be preferred. What I’ve Learned in My First Three Months at iProspectHubert Wan gives an in-depth retrospective on life as a new programmatic planner. Causation and Correlation in Social MediaWhat really influences consumers, and how can we be part of it? Post-GDPR: Tracking the Consumer Journey Becomes Harder AgainWhat options do we have for tracking customer journeys, now that GDPR is in full swing? Dissecting RankBrain (Part 1): Boosting CTRPart one of a four-part series detailing the steps you need to take to optimise for RankBrain. A Day in the Life of an MDWalk a mile in Ollie Rapson’s shoes and see what it’s like being iProspect’s National Managing Director. How a Toastie Machine Drove 278 Self-Storage EnquiriesNo matter how much research you do, sometimes success comes from the most unlikely places. Leveraging Partnerships to Strengthen Backlink ProfilesA modern, strategic approach to link building. The IoT Festival and the Future of TransportAre we ready for a driverless future? Google Marketing Platform: A 360 View of the Google PortfolioUnpacking the changes to Google’s ad product line. Building Trust Through User ExperienceIn the Experience age, brands who put users first will inherit the world. Winning Before the World Cup FinalBetting on data to predict competitive opportunities in search. For Brand Partnerships, the Time Is NowWhat are brand-to-brand partnerships, and how should we capitalise on them? 4 Tips for Success on SocialThe art and science of finding the sweet spot on social media. A Day in the Life of a Client PartnerVariety is the spice of life for Sam Edwards, Client Partner at iProspect Melbourne.