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How Digital Is Making Marketing More Human

From the consumer to the C-suite, data and digital are our friend – not our foe.

The big build relationships fast, while the small make them last.

Over 75% of apps only ever get used once. Here’s how to avoid being one of them.

Starting out in Digital Marketing is much more fruitful when you have someone guiding you.

Do businesses need to adapt to the subscription economy, or do they simply need to weather the storm?

Four key factors for nurturing an engaged, collaborative culture.

The transformative impact of voice technology is being felt across the globe.

Google measures how satisfied users are with your content. Discover how dwell time influences this rating and how you can improve it.

Keeping a watchful eye over your paid and organic traffic will help you get the best bang for buck out of your search strategy.

To be considered, you need to be known. To be chosen, you need to be preferred.

Hubert Wan gives an in-depth retrospective on life as a new programmatic planner.

What really influences consumers, and how can we be part of it?

What options do we have for tracking customer journeys, now that GDPR is in full swing?

Part one of a four-part series detailing the steps you need to take to optimise for RankBrain.

Walk a mile in Ollie Rapson’s shoes and see what it’s like being iProspect’s National Managing Director.

No matter how much research you do, sometimes success comes from the most unlikely places.

A modern, strategic approach to link building.

Are we ready for a driverless future?

Unpacking the changes to Google’s ad product line.

In the Experience age, brands who put users first will inherit the world.

Betting on data to predict competitive opportunities in search.