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How Social Media Influencers Shape the Perception of Brands

Beyond sheer audience size, influence is all about engagement, authenticity and image.

Trust, convenience, experience, and how machines might be the answer.

It’s time we coined the term “Vid-EO”

Doing good isn’t the same as being good.

There’s more to organic search than high-volume product keywords.

Is there such thing as an “authentic” sponsored collaboration?

When creating content, make sure it’ll get seen by as many people as possible.

To create positive change in our careers, there are some things we should keep the same.

What I’ve learned in my first foray into Digital Marketing and Data.

What the fall of digital publishers means for content-driven brands.

Who needs keywords when you’ve got a camera?

Read iProspect’s 2019 Future Focus Whitepaper: Searching for Trust

If people and culture are the keys to success, attracting and retaining the best people should be a priority.

Earning consumers’ trust begins with being trustworthy and transparent with their data.

To win in the moments that matter, brands need to demonstrate that they understand and empathise with their audiences’ wants, needs and desires.

Why Google’s reimagined offering is the Data Management Platform we’ve all been waiting for.

At SXSW, some of humanity’s greatest living innovators shared their predictions for the future.

Linsey Chen outlines how she has put her recent learning and development into practice

How to overcome the challenges and reap the rewards of large-scale content creation and distribution.

Be prepared to ride the wave of consumer activity in the lead-up to the year’s busiest retail period.

When machines put us all out of a job, where will that leave us?