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Has Voice Search Lived Up to the Hype?

Voice Search has long been touted as the “next big thing”. How true were the predictions?

For brands, now is the time to start thinking about how they could be a game changer in self-driving space.

Probably the most accessible Data Science primer you’ll ever read.

How thinking outside of the “digital” box can help improve your communication.

Is Augmented Reality the solution for resonating with today’s content-saturated audiences?

Beyond sheer audience size, influence is all about engagement, authenticity and image.

Trust, convenience, experience, and how machines might be the answer.

It’s time we coined the term “Vid-EO”

Doing good isn’t the same as being good.

There’s more to organic search than high-volume product keywords.

Is there such thing as an “authentic” sponsored collaboration?

When creating content, make sure it’ll get seen by as many people as possible.

To create positive change in our careers, there are some things we should keep the same.

What I’ve learned in my first foray into Digital Marketing and Data.

What the fall of digital publishers means for content-driven brands.

Who needs keywords when you’ve got a camera?

Read iProspect’s 2019 Future Focus Whitepaper: Searching for Trust

If people and culture are the keys to success, attracting and retaining the best people should be a priority.

Earning consumers’ trust begins with being trustworthy and transparent with their data.

To win in the moments that matter, brands need to demonstrate that they understand and empathise with their audiences’ wants, needs and desires.

Why Google’s reimagined offering is the Data Management Platform we’ve all been waiting for.